六六:国产剧海外“圈粉”需体现时下文化特色
来源: 中国新闻网 作者: 蔡敏婕 2016年03月08日
中新网广州3月8日电 (蔡敏婕) 有媒体8日称,《琅琊榜》等内地国产剧海外收视“逆天”,吸引韩国民众来内地旅游。《蜗居》编剧六六称,国产剧要在海外“圈粉”,不能只拍摄喜剧,还应该体现出时下内地文化的特点。
六六,原名张辛,1999年移居新加坡,2003年以小说《王贵与安娜》蜚声海内外文坛。2009年,其创作的电视连续剧《蜗居》在内地引起热议,其后“火”至海外,被香港电视台以该剧为蓝本,重新拍摄。
从早年的《还珠格格》、《蜗居》,到如今的《甄嬛传》和《琅琊榜》,内地国产剧走出中国国门已不是新鲜事件。有媒体报道称,《琅琊榜》在多个国家和地区的反响热烈,在非洲电视节上,《琅琊榜》作为重点剧目得到推荐。
“80年代流行港台剧,随后流行日韩剧和美国剧,这说明,世界对一个国家的关注度,与该国的经济体量是有关系的。”六六表示,由于内地经济的发展,世界民众对中国的文化感兴趣,国产电影和剧集走向海外是必然的。
据了解,2015年,内地全年电影票房达到了440.6亿元人民币,《捉妖记》、《港囧》等电影票房屡创纪录。六六认为,中国电影的票房在逐年增高,若一部影片拥有30亿人民币的票房,在世界都属于高票房的产品,海外就会有相关的购买商。
“但是现在内地的电影和电视剧并不缺少观众,而是缺高质量的作品。”六六表示,在拍摄方面,内地影视剧不缺少设备,而是管理体系。“我在海外有过多次的文化交流,发现国际上很多优秀的影视制作都拥有一套系统和精细的管理流程。例如在美国好莱坞拍戏,每个镜头都会精确地按照剧本去拍摄。”
六六称,内地电视电影业从业人员的素质还未达到相关水平,工业化产品的流程还有待提升,这是未来要努力的方向。(蔡敏婕)
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