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从FACEBOOK看一个霸级企业的形成

从FACEBOOK看一个霸级企业的形成

来源: 湾区论坛–六六 作者：六六  2011年03月07日

NND，啥打字系统啊，霸级一出来是霸鸡。

看完THE SOCIAL NETWORK，从中找到霸级企业发展的路径。

每个霸级企业在其成长中有无数的岔路吸引你走过去，稍微一疏忽，你就从青史上把名字抹去了。

来看看MARK ZUCKBERG的发展路程。

MARK最初在哈佛双修计算机和心理学。他最早黑客了学校的数据库，办了一个在线投选美女的网站，没多久就被学校给关了，还给他留校察看的处分。对于一个19岁的充满好奇和顽皮，又性激素到处萌动的年轻人来说，聪明才智显然没给他带什么好果子。

之后因他的计算机水平在哈佛名声大噪，有一对双胞胎兄弟邀请他加入设计一个社交网站，哈佛内部流通的，主要目的也就是交女朋友，由此可见，所有的生产力或者新生事物，原点竟然如此简单。他嫌人家的想法太幼稚，就没搭理，但是认为人家的想法是好的，就采用了这个创意创办了FACEBOOK。

我查了相关资料，该对兄弟竟然在2008年北京奥运会上拿了双人皮划艇的第六！我个人的臆断是，该兄弟在计算机方面的水平离MARK肯定有十万八千里的距离，MARK在偷人家创意上面，不算正道，这有点类似什么呢？就算类似我看了网上有关婆媳关系的讨论贴，有感而发写了双面胶。但一篇作品的诞生肯定要受这个或那个观点的启发，就好象你做科研课题，肯定要把其他人的成果研究一遍，不会自己从牛顿的万有引力开始重新论证一遍。我之所以不能算不道德，原因是，我没有接受网络的雇佣为网络写本书，他的问题是他接受了那对兄弟的邀请，答应为他们工作，过后却忙着干自己的FACEBOOK，拖着人家的活儿不干。

现在回顾起来，他的决定肯定是挽救了FACEBOOK，或者说给了FACEBOOK生命。因为他要是受雇于那对兄弟，公司的起点就不是他的，他就没有话语权，搞不好到现在FACEBOOK只是哈佛的内部交流网，有点类似水木清华这样的BBS，顶多高级点。

他独立创业的初期，他的室友，巴西富豪的儿子莫斯科维茨投资了全部的资金，当时MARK许诺他会是未来的CFO，首席财务官，并给他股权。但在FACEBOOK发展进程中，二人对公司的发展明显在走两条道路。莫斯科维茨是学商的，他的理念就是要赚钱，要有收益，说实话，要是按他的想法去做FACEBOOK，他早就把这个企业变现了，拿的钱肯定不如现在多。他要拉广告，赞助，把企业卖掉。这都是MARK不能容忍的。莫斯科维茨只是出了钱，而MARK是投入了心血，把FACEBOOK当自己的事业去做。MARK又干了件不地道的事，就是联合新的投资人把莫斯科维茨给撵出了公司，给了点小钱打发走了，这是后来莫斯科维茨与MARK的官司起源。MARK通过稀释股权的方法把莫斯科维茨手里的股份越弄越少。

这件事显出MARK显然不厚道。他不是一个道德理念很强的人，也比较铁石心肠，不会感恩和顾念旧情。因为在他心目中，FACEBOOK是最重要的，其他神马都是浮云。你从他现在交往的朋友就可以见到，他是比较利己主义者，他的公司后来又经过一轮残酷清洗，把不符合FACEBOOK发展的老员工全部清洗掉。他要缔造他心目中的帝国。

因为他的清洗和坚持，FACEBOOK有了今天的规模。否则，在FACEBOOK刚有一百万用户的时候，财务总监就通过资金要挟的方法把FACEBOOK给卖了。当时莫斯科维茨曾停过公司的流动资金，让FACEBOO在幼儿期进入一个可怕的境地，这也是MARK立刻寻找外援资金的原因，不愿意受制于莫斯科维茨。

与MARK同期发展的MYSPACE卖了，卖给默多克。雅虎出10亿买FACEBOOK，MARK不接受。因为他的不为所动，所以今天的FACEBOOK依旧冠以MARK的名儿，否则就是雅虎的名儿了。最近，听说TWIITTER也卖了。给什么样的价钱，创业者会卖自己的企业？就是觉得这已经是自己潜能的最大化了。他拿到这笔钱很高兴，已经高兴到可以拿钱去享乐人生了。或者靠着大树好乘凉。

MARK不是这样的人，从他到现在都穿三五美金一件的衣服，和女朋友住在租的公寓里可以看出。他一天工作16个小时，见他感兴趣的所有的人，讨教他的疑问，他最近的疑问已经从如何创建人性化的社交网站提升到如何成为一个合格的CEO。他本身的学习能力是惊人的。他觉得他人生的价值远不止这10亿。

一个霸级企业，在任何一个小环节上，都有可能胎死腹中。唯一让其成长的方法就是残酷地血洗掉那些让它流产的因素。从这点上说，MARK和所有的霸级企业领导人具有一样的素质：在大方向上，从不妥协，虽然成长的历史，充满诟病，不光明。

因为他们都知道，世界，只看最后的结果。

搞不好在30年以后，MARK又成为另一个美国精神，将所有身家捐出去。你敢说捐出全部身家，是因为，你有。

http://bachinese.com/forum/read.php?tid=37830

“从FACEBOOK看一个霸级企业的形成”上的129条回复

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